At the end of our April 21st meeting, we determined that our goal for the homepage (in one sentence) is as follows:

To attract new (& established) users our homepage will: ensure people understand TIG by providing pathways to action, and highlighting dynamic, accessible (re: to all stakeholders) content that shows the impact of TIG.

we went through an internal voting process to determine how we see our homepage priorities:

Our priorities:
1. Attract new users – 9 votes, 15 points = 1.66
2. Guide Users – 10 votes, 18 points = 1.8
3. Explain TIG – 13 points, 7 votes = 1.85
4. Show Impact of TIG – 4 votes, 9 points = 2.25
5. Highlight content – 5 votes, 14 points = 2.8
6. Multilingual – 1 vote, 3 points = 3

Our discussions also led to further reflection on our aims:

Explaining TIG:
-we need a concise explanation
-the text on the homepage needs to be reworked
-homepage should also provide a broad understanding
-people learn in different ways (visual/literal learners) + homepage should be appealing to all learning styles
-understanding will come THROUGH showing the impact of TIG
-explaining what TIG is will be part of attracting new/established users to the site

Pathways to Action:
-our tools
-site tour
-"guided sequence of discovery"
-impact = what you can do with the site
-site map – a permanent reference for finding things throughout the site
-consider that 'pathways to action' will be different depending on the type of user, i.e. organizations will consider their 'pathway to action' setting up their organization profile

Highlighting Dynamic Accessible Content
-the terminology that we use needs to be examined – working, phrases, is it appealing to our target audience?
-text/content that encourages people to click, to interact
-homepage that includes example of what you can create/contribute
-should be inviting – making it easy to contribute, not intimidating


Ideas/Issues to keep in mind:

• Multilingual – ensure that our multilingualism is obvious, easy for members to see that site is available in other languages
• Managing expectations – Have to be careful when asking people for advice/solutions for the Homepage, when you ask for advice they expect you to follow it, the survey could potentially solve this problem for some people being consulted
• Best way to grow is to meet the needs of the people you already serve