1st step, you get in touch with a young professional camera man or a journalist with no money but with a determination to shoot a ground-breaking documentary
2nd step, you contact an organization working on MDGs on large scale able to fund a video, and willing to tell an inspiring story about its activities to a broader audience
3rd, you organize a meeting for our heroes.

That's it: the young pro will get some money for doing sth that will encourage thousands to act for the good of mankind.